Luna’s Café

Paul Luna’s book, Typography: A Very Short Introduction, is published by Oxford University Press

Arte povera

The radio show I'm Sorry I Haven't a Clue features messages announced on a fictional 'laser display board'. Railway car-parking contractors APCOA have, it seems, installed exactly the same Humphrey Lyttelton-approved model at Oxford station.

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Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.

About the book

There is more information on the OUP website at https://global.oup.com/academic/product/typography-a-very-short-introduction-9780199211296

Keywords

design process, e-books, fonts, genre, gestalt principles, graphic language, layout, legibility, letterforms, markup, modernism, non-Latin scripts, postmodernism, printing, readers, symbols, type design, typefaces, websites, visual hierarchy, visual rhetoric