Tuesday, 26 April 2011

A top ten logo from Reading

Nice to see Ian Dennis's National Theatre logo has been voted by readers of Creative Review as one of their top ten favourites.

Ian worked on the project in 1974, and it has been featured in the April issue of the graphic design magazine, alongside Michelin, World Wildlife Fund, and Woolmark. His logo beat those of Apple, NASA and the London Underground to number ten in the top twenty list.

Ian, who now runs Indent Design in Reading, graduated in 1973 in Typography and Graphic Communication and almost immediately went to work for legendary Dutch designer FHK Henrion. ‘Henrion had been working on a design but had to go to a conference, so he asked us all to have a go.

‘He'd created a Union Jack design made up of triangles and I could sort of see a ‘NT' in it, but I worked up something at home in Letraset, then developed it by hand after suggestions from Henrion.’

The logo is still a feature of the Theatre's publicity and the South Bank site. And I agree with former National art director Michael Mayhew about why it has stood the test of time – ‘because it is so beautifully simple.’

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