Typography
A Very Short Introduction

Paul Luna’s new book about typography, published by Oxford University Press

David Farkas

David, Professor at the University of Washington in Seattle, visited today to talk to MA students about strategies for providing readers with summaries and synopses of extended texts, including QuikScan and SwitchBack.

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Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.

About the book

There is more information on the OUP website at https://global.oup.com/academic/product/typography-a-very-short-introduction-9780199211296

Keywords

design process, e-books, fonts, genre, gestalt principles, graphic language, layout, legibility, letterforms, markup, modernism, non-Latin scripts, postmodernism, printing, readers, symbols, type design, typefaces, websites, visual hierarchy, visual rhetoric