Typography
A Very Short Introduction

Paul Luna’s new book about typography, published by Oxford University Press

Ngram font mania

I’ve clearly got carried away with Google’s new corpus analysis tool. Here are timelines for Garamond, Times New Roman, Gill Sans, Univers, Helvetica, and Arial in British English.

Newer Post Older Post Home

Special offer from Blackwell's

To order at a discount, with free UK postage, click here

Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.

About the book

There is more information on the OUP website at https://global.oup.com/academic/product/typography-a-very-short-introduction-9780199211296

Keywords

design process, e-books, fonts, genre, gestalt principles, graphic language, layout, legibility, letterforms, markup, modernism, non-Latin scripts, postmodernism, printing, readers, symbols, type design, typefaces, websites, visual hierarchy, visual rhetoric