Only two Labour leadership statements have arrived so far, and at this point a Miliband leads Ed Balls in the design stakes.
DM’s is clean, using white backgrounds and green counterpoints to the necessary red highlights. Set in two recent sanserifs, with a simple grid, and printed on matt stock it declares ‘I’m careful with money, organized, and plain-speaking’.
Not so sure about EB’s effort – is that curious street-sign logo trying to channel EastEnders’s Albert Square and Coronation Street? A man of the people (well, soaps) and street-wise? It’s printed on squeaky shiny stock, with over-busy ‘Polaroid’ photographs – and someone ought to tell Ed that nobody in the real world uses Georgia for street-signs!