Wednesday, 28 July 2010

Designing the candidates

David MilibandEd BallsOnly two Labour leadership statements have arrived so far, and at this point a Miliband leads Ed Balls in the design stakes.

DM’s is clean, using white backgrounds and green counterpoints to the necessary red highlights. Set in two recent sanserifs, with a simple grid, and printed on matt stock it declares ‘I’m careful with money, organized, and plain-speaking’.

Not so sure about EB’s effort – is that curious street-sign logo trying to channel EastEnders’s Albert Square and Coronation Street? A man of the people (well, soaps) and street-wise? It’s printed on squeaky shiny stock, with over-busy ‘Polaroid’ photographs – and someone ought to tell Ed that nobody in the real world uses Georgia for street-signs!

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