![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0VglbzAPsp9JBwA7BKSt-TWcjszd0Gs4-YqavjJakscfv1NXAlwYzxkt45qWIMVaUN3-i09YR-tPq4raMrfnms91w0AIl6AZCmphCPfCNLyUUIo1PcWn-bOuJV5ZgidlKwZvKqPevyr_j/s200/unitedperpetua.jpg)
The new identity for the proposed merger of Continental and United Airlines features a seriffed typeface, Perpetua Bold. Back in the 1970s, when Negus & Negus designed a
logo for the
newly-merged British Airways, Dick Negus chose Plantin Bold to replace the sanserif
BEA and
BOAC logos. Dating from the 1990s, Newell & Sorrell’s Mylius still adorns
British Airways planes. On the sanserif side, KLM and Lufthansa retain thier 1960s logos:
F. H. K. Henrion’s extended grotesque and
Otl Aicher’s Helvetica respectively.
PS I notice that Continental Airlines checked out this post at 21.59 today.