Wednesday, 18 February 2009
Design for people who won’t pay
Talking to an architect the other day about careers in the design profession, he reminded me of the great disadvantage that graphic and information designers have compared to architects: there is no professional standard by which clients can judge the services they are offered. Anyone can set up as a typographer or web designer. Architects have to pass exams and belong to a professional body, regulating their practice. I hope that this is one aspect of the ‘professionalization’ of design in the post-war period that Paul Stiff will address in his forthcoming writing on the ‘Optimism of Modernity’. But for now, thanks to John Boardley of ATypI, we can see exactly what you get if you think you only need pay peanuts for design.