Paul Luna’s occasional thoughts on typography and book design
Sunday, 28 September 2008
The Retro Candidate?
Roger Black has posted a comment about the New York Times’s use of a black-and-white photograph of Barack Obama. This fits in with my initial response to the graphic design of his campaign, that it was promoting a retro vision of America and a longed-for past, through the use of flat-colour illustration and simple, industrial sanserif typography, in contrast to the standard, rather 80s Madison Avenue-style typography of the McCain–Palin campaign. You’ll find more examples here.